Don’t miss out! Join us next Tuesday, April 21, 2026 from 9 am to 4 pm at JSM Organics in Royal Oaks. This hands-on, all-day intensive is designed to help growers break into local, regional, and national organic supply chains. The event will provide practical tools, real world case studies, and networking opportunities to help move your organic produce from field to shelf. Register now to secure your spot.

Hear directly from buyers, farmers, and food hubs on what is selling, what is shifting, and where new opportunities are emerging. Then step into the field for a farm tour of JSM Organics and connect with peers over lunch and a mixer from 3 to 4 PM.

Buyers Panel – Organic Produce Market Trends

Organic produce buyers share insights from the front lines of the market—what’s selling, what’s slowing down, and what they see on the horizon for organic produce. Featured panelists include Gary Bascou, Staff of Life; Kristi Locatelli, Wild Roots; Adam Stone, Wild Roots; and Agnes Martelet, University of California Office of the President (UCOP).

Farmer Panel – Farm-Level Pricing Pressures

Organic farmers discuss the pricing pressures they’re facing on the farm and how they’re adapting their production, marketing, and business strategies in a shifting market. Panel moderated by Nathanael Siemens, Rodale Institute and featuring Javier Zamora, JSM Organics.

Food Hubs Panel – Expanding Market Opportunities

Food hub leaders share how they are expanding market opportunities for organic farmers and strengthening regional supply chains that connect farms with buyers. Featured panelists include Veronica Mazariegos-Anastassiou, Coastside Local Food Hub; Arabelle Schoenberg, FEED Sonoma; and Jake Marks, Capay Valley Farm Shop moderated by David Weinstein.

Tickets are $99 and includes lunch, a farm tour, and fresh fresas! 

This event is FREE for farmers, please use code: supplychain2026.